Howard’s Capital Improvement Planning Process: Velp Avenue


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This is the second in a series of articles relating to the Village of Howard’s Capital Improvements Planning Process.  This week improving and planning for Velp Avenue will be the focus.

The Velp Avenue area has become more of a focus of attention for Board members recently because of the change that will be taking place in the Velp Avenue corridor.  The state DOT plans to change the highway design of US 41 and I43 so that the area is no longer so dangerous.  This directly impacts  Velp Avenue. In the new plans you will be able to access Highway 41 from Velp Avenue with on and off ramps.  But, once you get onto highway 41 from Velp, you will not be able to access I43.   The state is changing the road structure to get onto I43 so you don’t have drive the dangerous turn before you reach I43.  The only way drivers will be able to get on I43 is from Lineville Road, the 29/41 intersections at Shawano Avenue and from Atkinson Drive in Green Bay.

How does this affect Velp Avenue?   One of the ways to get to Atkinson Drive from Howard is to take Velp Avenue.  Once that happens, the traffic count will increase.  Because of that, Velp Avenue has become a priority for capital improvements. 

Village Administrator, Joshua Smith, explained opportunities for Velp Avenue to board members.  One of the opportunities suggested is redevelopment of brownfield/blighted areas.  Another opportunity is to enhance the corridor utilizing community sensitive design between US 41 to Military Avenue.   Since Military Ave is the eastern border with the City of Green Bay, it provides the Village an opportunity to “differentiate” between the two municipalities, which could provide additional development opportunities in the Village.  With the opportunities come transportation and safety improvements.  Smith told board members to picture what Velp Avenue would look like compared to Green Bay if improvements are made.  He said you would be able to tell when you are in Howard. 

A list of suggested improvements was presented.   One was to work with the WisDOT on enhanced improvements when Velp Avenue is reconstructed in 2011 (i.e., decorative streetlights, street plantings, in median/terrace, new “Welcome to Howard” entry sign along Military and wayfinding signage).  Other suggestions are to; create funds to acquire blighted properties to assist in redevelopment; assess potential brownfield areas and proactively work with property owners on remediation issues; replace water/sewer infrastructure by fall 2010; and work on aesthetic issues (i.e., dumpster enclosures, signage, removing unlicensed vehicles and outdoor storage of supplies.) 

Board members questioned what brownfield areas were.  Smith said “brownfield areas” are areas that were for industrial use and may have soil contamination, such as auto salvages or old gas stations.  Those areas would have to be taken care of prior to redevelopment. 

Smith commented that recently there were commercial developers in town and they were taking notice of this corridor. The Village needs to be diligent of the zoning in that area.  In order for opportunities to be provided, there must be appropriate standards.  He noted that presently there are signage issues for that area along with dumpsters that are not enclosed, outside storage and pipes and scrap metal showing from the street.

With redevelopment there always comes a price.  A projected cost analysis was presented.  Highlights of the cost analysis are:  water/sewer infrastructure improvements will be paid through their utility revenues; streetlights (estimated cost $400,000), street plantings (estimated cost $50,000), new entrance sign to Howard ($50,000) and bury overhead utility lines ($750,000).  In order to do this, you need to budget/plan for these improvements immediately.

A suggested plan of action was recommended.  There were three major recommendations.   The first was  enhanced improvements don’t need to be paid for until 2011.  The staff suggested “banking” approximately $100,000 of Golf Course Enterprise Funds surplus from FYE 2008 to FYE 2011 to create $400,000 of initial money for aesthetic improvements.  They discussed that special assessments could help fund improvements.  The second suggestion was to use the fund balance from the Industrial Park Expansion Fund of $403,000 to help fund improvements and possible undesignated monies from the general fund.  The final suggestion was during the FY 2008 Operating Budget discussions, the Board should discuss creating a fund to acquire blighted properties. 

The Board will be discussing the Velp Avenue opportunity during budget time.

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